The Swiss cross can be used to identify Swiss goods. These must, however, be proven to actually originate in Switzerland. The Swiss cross may, for example, be affixed on a bottle of mineral water from a Swiss source or on watches manufactured in Switzerland.
However, the use of the Swiss cross on goods from other countries remains illegal. The use of the Swiss cross is prohibited if it is falsely claimed that the goods are linked to the Confederation.
The Swiss cross may not be used for certain goods and services (particularly in the area of medicine) if it could be confused with the emblem of the Red Cross.
Harmonisation and partial revision of guidelines as of 1 July 2023
Conference on Intellectual Property & Sustainability at the University of Geneva
Symposium: "Best practices in the fight against counterfeiting & piracy – NFTs not your cup of tea? Well, they should: NFTs as a new way of fighting counterfeiting and piracy"