For IP professionals
This is the portal for professionals working in the field of intellectual property. Here you'll find direct access to all necessary resources.
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Protecting trade marks
Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
Swiss design from Rikon
In response to the new "Swissness" regulations that entered into force at the beginning of 2017, Rikon CEO Tobias Gerfin now manages two brands.
Thobias Gerfin, Kuhn Rikon AG, Rikon ZH
Measurable benefits
With their lucrative premium image, Lantal Textiles AG can demand a brand premium from its customers. Here, we look at why.
Thomas Burst, Lantal Textiles AG, Langenthal BE
The cross and the logo
There are no concessions on the internet, as Thomas Heinrich, founder of bestswiss.ch, discovered in relation to his trade mark.
Thomas Heinrich, Best Swiss Products AG, Bern BE
The coveted “Belper Knolle”
What counts is exclusivity: how the Bernese company, Jumi AG, markets its local produce.
Mike Glauser und Jürg Wyss, CEOs, Jumi AG, Boll BE
Sliding with top performance
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG, Sirnach TG
Standing up to free riders
Worldwide success with wooden games - CUBORO boss Sebastian Etter keeps free riders at bay with the help of trade mark protection.
Sebastian Etter, CEO, CUBORO AG, Hasliberg Reuti BE
Aroma – a matter of taste
Trade mark protection for niche providers - Gabriela Manser turns Flauder into a trend drink.
Gabriela Manser, CEO, Mineralquelle Gontenbad AG, Gontenbad AI
Cabinet maker with ambition
Exclusivity and protection against imitators - the Appenzeller Thomas Sutter focuses on design protection with his new chair and table models.
Thomas Sutter, CEO, Thomas Sutter AG, Appenzell AI
News
14.05.2025 | Media release, Law and policy, News
Simplified destruction of counterfeits in small consignments
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30.04.2025 | Patents, Media release, Law and policy
Patents Ordinance to be adapted and modernised in line with revised Patents Act
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24.02.2025 | Media release
Federal Council elected Vincenza Trivigno to the IPI’s Institute Council
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