Guide for Innovative and Creative Minds


Starting a company

Do you want to start a new business for your new product?
The cantonal commercial registry is responsible for registering new businesses in the commercial register. Consider the principles for creating a business name and check whether your business name is still available.

Did you know that a protected trade mark and a business name can conflict with each other? That’s why we advise you to make sure that no identical or similar name is already protected as a trade mark before registering your name with the commercial registry. You can also have a search provider carry out a search for you.

Entering your business name in the commercial register does not automatically protect it as a trade mark. Trade mark protection derives only from entering a sign in the trade mark register maintained by the IPI. The commercial register entry only protects you to a limited extent from third parties using your business name for their products, so it can be worthwhile to also register your business name as a trade mark.

Further information





  • Professional searches: Searches for identical or similar trade marks protected in Switzerland can be carried out by a variety of professional providers.