For IP professionals
This is the portal for professionals working in the field of intellectual property. Here you'll find direct access to all necessary resources.
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Augmented Reality
Augmented reality (AR) is the perception of the real environment enriched with digital content. For this, special glasses can be used to save additional elements over real objects and thus be integrated into the filmed or photographed environment (e.g. Pokémon Go or Snapchat).
The area of conflict between AR and IP is particularly evident in trade mark and copyright protection. On the one hand, new technology offers opportunities to access the environment in a completely new way. On the other, however, it must be clarified who owns the rights to the image and film material that form the basis for AR – the person photographing or filming, or the software producer? It is also unclear whether and from when the use of trade marks or copyrighted creations in virtual space can be punished as an offence.
Sources/further reading:
News
18.09.2023 | IPI
STOP PIRACY has elected a new president
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28.06.2023 | Patents, Trade Marks, Designs
Harmonisation and partial revision of guidelines as of 1 July 2023
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16.06.2023 | Patents, Trade Marks, Designs, IPI
The IPI simplifies IP rights management with new online services
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Events
19.01.2023 | Law and policy, Event
Conference on Intellectual Property & Sustainability at the University of Geneva
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