"Swissness"
The new "Swissness" legislation strengthens the designation "Switzerland" and the Swiss cross. It helps to prevent and curb their misuse so that the value of the "Swiss" label is maintained in the long term.
For IP professionals
This is the portal for professionals working in the field of intellectual property. Here you'll find direct access to all necessary resources.
Quick links
Trade mark protection
| What is protected? | Registered signs from misuse by others |
|---|---|
| How does it become protected? | Registration in the trade mark register |
| Minimum requirements |
|
| No protection for |
|
| What are the exceptions? | When not used as a trade mark |
| Scope of protection | Defined by the sign and the goods and services classes |
| Period of protection | 10 years (indefinitely renewable) |
| Indications of protection |
Use optional, wrongful use punishable by law |
| Filing fee (CH) | CHF 450 |
| E-discount | CHF 100 |
| Renewal fee (CH) | CHF 550 (10 years) |
| Unique to Switzerland | Infringement of earlier IP rights not examined for (trade mark search recommended) |
News
20.02.2026 | Trade Marks, Dienstleistungen - OnlineServices
Completely redesigned classification tool now available to trade mark applicants
...more
12.02.2026 | Media release, News
Cantonal Innovation and Creativity Index (CICI): Zug retains the top spot, while Jura moves up the ranks
...more
Events
30.10.2025 | Law and policy, Event, Copyright
Creativity and AI: how can copyright law cope with change?
...more