Trade mark protection

What is protected?

Registered signs from misuse by others

How does it become protected?

Registration in the trade mark register

Minimum requirements
  • Does not infringe on others’ rights
  • Distinctive
  • Not descriptive
  • Not against public order or public morality
No protection for
  • Simple signs
  • Abbreviations
  • Generic designations
  • Coats of arms
  • etc.
What are the exceptions?

When not used as a trade mark

Scope of protection

Defined by the sign and the goods and services classes

Period of protection

10 years (indefinitely renewable)

Indications of protection
  • ® = registered trade mark
  • ™ = trade mark

Use optional, wrongful use punishable by law

Application fees (CH)

CHF 550

Renewal / maintenance fees (CH)

CHF 700 (10 years)

Unique to Switzerland

Infringement of earlier IP rights not examined for (trade mark search recommended)


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