Understanding Counterfeits – Combating Piracy
Thursday, 3 September 2026

 

Speakers will explain why consumers buy counterfeits despite being aware of the risks, and which psychological, social, and economic factors influence this behavior. The event will also address influencer marketing and digital distribution channels, as well as their role in the spread of counterfeits. Other program highlights include updates from FH Cellule Internet, the EU Observatory’s new IP Enforcement Tool, and an overview of methods and risk indicators for detecting and combating counterfeits. The event promotes dialogue among government agencies, businesses, and experts and concludes with a live podcast.

 

Program and registration: https://www.stop-piracy.ch/en/event/registration-symposium/