Guide for Innovative and Creative Minds


Business plan

A rough concept or business plan can show how and with what resources you intend to put your idea into action. It also forces you to thoroughly think through your idea and helps you determine how realistic it is. If you know your strengths and weaknesses, you can decide whether and how to proceed.
A business plan defines your strategy, the type of business, financing, market, projected turn-over, competitors, marketing and IP strategy.

A business plan is often essential if you want to sell your idea or find a partner for the production or marketing of your product.

Further information

  • A platform by the Canton of Zurich with information on business plans and the transition from idea to business.
  • Information for entrepreneurs.



  • Professional, free support for exceptional business ideas. Venturelab is a federal initiative.