The indication “Swiss” – whether used on its own or together with other terms such as “Made in Switzerland”, “Swiss recipe” or “Swiss quality” – is an indication of source. Figurative marks such as the Swiss cross, the Matterhorn, Wilhelm Tell and Helvetia are also considered Swiss indications of source.
A manufacturer or service provider does not require any authorisation to use a “Swiss” indication of source. This means that it can be used freely, provided that it is accurate, i.e. the goods or services in question actually originate in Switzerland. This guarantees that if “Switzerland” is on the outside, “Switzerland” is on the inside too. Companies wanting to use a “Swiss” indication of source must therefore ensure that their goods or services comply with the criteria enshrined in law for Swiss origin.
Harmonisation and partial revision of guidelines as of 1 July 2023
Conference on Intellectual Property & Sustainability at the University of Geneva
Symposium: "Best practices in the fight against counterfeiting & piracy – NFTs not your cup of tea? Well, they should: NFTs as a new way of fighting counterfeiting and piracy"