Choose a type of trade mark


Two-dimensional trade marks are the most common type of trade mark. They include word marks, figurative marks and combined word/figurative trade marks consisting of both words and images.


Word marks

Word marks are all trade marks that consist exclusively of printable characters and for which no colour has been claimed. For example, the following can be protected as word marks:

  • Words (e.g. Breitling)
  • Slogans (e.g. “Red Bull gives you wings”)
  • Combinations of letters (e.g. ABB)
  • Numerical combinations (e.g. 501)

Figurative marks

Figurative marks consist only of visual elements without any word components. They may have a colour claim. The following can be protected as figurative marks, for example:


Combined word/figurative marks

Combined word/figurative marks consist of word elements and also contain a visual element or colour claim. The following can be protected as a combined word/figurative mark, for example:


Three-dimensional trade mark

A three-dimensional trade mark may consist of the shape of a product or its packaging (e.g. Toblerone) or a three-dimensional sign that is independent of the shape of the product and packaging, and which may, for example, be featured on the product (e.g. the Mercedes symbol).


Acoustic mark

An acoustic mark, also known as a jingle, is a relatively new type of trade mark. Jingles are no longer filed as an audio file but are instead represented by musical notation.

[Translate to English:] Jingle Migros
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