Trade mark statistics

This page shows figures and information on trade mark applications in Switzerland. To protect a trade mark in Switzerland, an application needs to be submitted to the IPI. The trade mark is then examined and, if successful, it is entered into the Swiss trade mark register Swissreg. For national applications, applying online comes up trumps — 97% of applications to the IPI are submitted via the online application system eTrademark.

  
Trade marks were in force.

Trade marks

At the end of 2019, a total of 514,825 trade marks were in force in Switzerland. This is significantly more than in the previous year (507,100 trade marks).

Zurich remains the champion of trade marks.

Trade marks

No other canton submitted more applications to the IPI in 2019. Cantons Vaud, Zug and Geneva also made it on to the podium.

Trade marks

Stacks of files are a thing of the past in the Trade Mark Division — almost 97% of applications to the IPI are submitted electronically.

Trade marks

56% of applicants decided to apply to register this trade mark type. This is followed by the combined word/figurative mark (39%) and the figurative mark (4%), with the remaining types of trade marks accounting for 0.3%.

  

Trade marks in Switzerland in 2019

 

Figures apply to the period of Jan 1–Dec 31 2019.

 

(1) Trade mark registrations — this figure refers to all trade marks registered in the year 2019. It includes applications from previous years which have since been entered in the register.

  
  

Applications per canton (2019)

  
Applications per canton.

Most trade mark applications come from the canton of Zurich (15.3%). This is followed by Vaud (7.7%), Zug (6.4%), Geneva (6.4%), and Bern (6.1%).

Please note that if there are several applicants from different cantons, the trade mark is counted more than once.

  

The most common classifications of goods and services (2019)

  
Most common classifications of goods an services

The List of Goods and Services shows that most trade marks are registered in Class 35 (advertising, business management etc.). Whoever registers a trade mark must decide which class it should be registered for.

  

The most common types of trade mark (2019)

  
The most common types of trade mark

Applicants opt for the following trade mark types — word marks (56.3%), combined word/figurative marks (39.5%), figurative marks (3.9%) or other types such as acoustic marks (0.3%).

  
  

Trade marks in annual comparison

In Switzerland, trade marks can be registered in two ways. A company can file an application directly with the IPI or they can take the international registration route. This allows companies abroad to automatically extend their trade mark protection to other countries, including Switzerland.

201920182017

National trade mark applications

17 177

16 880

16 966

National trade mark registrations 1

15 137

14 314

13 972

International registrations with protection extended to Switzerland

16 659

15 504

16 065

National renewals

11 387

11 055

11 324

International renewals

12 993

12 437

13 459

Total trade marks active in Switzerland

514 825

507 100

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(1) Trade mark registrations — this figure refers to all trade marks registered in the year 2019. It may include applications from previous years which have since been entered in the register.

  
  
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