At the end of 2022, a total of 549,100 trade marks were in force in Switzerland. This is significantly more than in the previous year (534,960 trade marks).
This page shows figures and information on trade mark applications in Switzerland. To protect a trade mark in Switzerland, an application needs to be submitted to the IPI. The trade mark is then examined and, if successful, it is entered into the Swiss trade mark register Swissreg. For national applications, applying online comes up trumps — 97% of applications to the IPI are submitted via the online application system eTrademark.
Most trade mark applications come from the canton of Zurich (15.86 %). This is followed by Zug (6.86 %), Vaud (6.36 %), Bern (6.20 %) and Geneva (5.85 %).
Please note that if there are several applicants from different cantons, the trade mark is counted more than once.
The List of Goods and Services shows that most trade marks are registered in Class 35 (advertising, business management etc.). Whoever registers a trade mark must decide which class it should be registered for.
Applicants opt for the following trade mark types — word marks (57.1 %), combined word/figurative marks (38.1 %), figurative marks (4.4 %) or other types such as acoustic marks (0.4 %).
In Switzerland, trade marks can be registered in two ways. A company can file an application directly with the IPI or they can take the international registration route. This allows companies abroad to automatically extend their trade mark protection to other countries, including Switzerland.
National trade mark applications
National trade mark registrations 1
International registrations with protection extended to Switzerland
Total trade marks active in Switzerland
(1) Trade mark registrations — this figure refers to all trade marks registered in the year 2020. It may include applications from previous years which have since been entered in the register.
Harmonisation and partial revision of guidelines as of 1 July 2023
Conference on Intellectual Property & Sustainability at the University of Geneva
Symposium: "Best practices in the fight against counterfeiting & piracy – NFTs not your cup of tea? Well, they should: NFTs as a new way of fighting counterfeiting and piracy"