Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
Moritz Mühlebach from Zurich tells us how he manages his intellectual property.
Moritz Mühlebach, Profloor Technology GmbH, Dietlikon ZH
Strategic protection through patents: how Swibox AG built up a new business segment
Hans Ulrich Zwahlen, Swibox AG, Flamatt FR
Step by step towards intellectual property protection - the surgeon, Philipp Kirchhoff, from Basel has developed an implant that stabilises artificial bowel openings.
Philipp Kirchhoff, Koring GmbH, Basel BS
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG, Sirnach TG
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection.
Rainer Küschall, CEO, Küschall AG, Witterswil SO
World IP Day – how SMEs reliably bring their ideas to market
United against ‘Swissness’ misuse – the IPI and Swiss exporters are working together
IPI Director General becomes delegate in the Administrative Council of the European Patent Organisation
Swiss Innovation Forum 2020 to be held as an online festival