Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
From DIY to inventor
Moritz Mühlebach from Zurich tells us how he manages his intellectual property.
Moritz Mühlebach, Profloor Technology GmbH, Dietlikon ZH
Marketing with a seal of quality
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG, Solothurn SO
Switch cabinets for the New Rail Link through the Alps (NRLA)
Strategic protection through patents: how Swibox AG built up a new business segment
Hans Ulrich Zwahlen, Swibox AG, Flamatt FR
The innovative doctor
Step by step towards intellectual property protection - the surgeon, Philipp Kirchhoff, from Basel has developed an implant that stabilises artificial bowel openings.
Philipp Kirchhoff, Koring GmbH, Basel BS
Sliding with top performance
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG, Sirnach TG
Patent searches as a signpost: the Lucerne company Bächli AG attunes itself to the current surge of innovations in transformer technology.
Herbert Bächli, CEO, Bächli AG, Obernau LU
Ophthalmology with perspectives
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
The Rolls Royce amongst wheelchairs
The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection.
Rainer Küschall, CEO, Küschall AG, Witterswil SO
Speed dating for SMEs – tips for protecting innovation
10.04.2019 | Event
The IPI at the Exhibition of Inventions in Geneva from 10 to 14 April 2019 - why not stop by and see us?
Info event on using strategic patent analyses on 11.4.2018 in Zurich