Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
From DIY to inventor
Moritz Mühlebach from Zurich tells us how he manages his intellectual property.
Moritz Mühlebach, Profloor Technology GmbH, Dietlikon ZH
Marketing with a seal of quality
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG, Solothurn SO
Switch cabinets for the New Rail Link through the Alps (NRLA)
Strategic protection through patents: how Swibox AG built up a new business segment
Hans Ulrich Zwahlen, Swibox AG, Flamatt FR
The innovative doctor
Step by step towards intellectual property protection - the surgeon, Philipp Kirchhoff, from Basel has developed an implant that stabilises artificial bowel openings.
Philipp Kirchhoff, Koring GmbH, Basel BS
Sliding with top performance
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG, Sirnach TG
Patent searches as a signpost: the Lucerne company Bächli AG attunes itself to the current surge of innovations in transformer technology.
Herbert Bächli, CEO, Bächli AG, Obernau LU
Ophthalmology with perspectives
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
The Rolls Royce amongst wheelchairs
The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection.
Rainer Küschall, CEO, Küschall AG, Witterswil SO
Greater efficiency in the fight against counterfeiting
The motion “Towards a modern Swiss patent” has been approved – the IPI is preparing a preliminary draft of the revision of the Patents Act
08.11.2019 | Event
Symposium on Creative Approaches to Improving Access to Medicines Globally
Roundtable on the protection of computer-implemented inventions