For IP professionals
This is the portal for professionals working in the field of intellectual property. Here you'll find direct access to all necessary resources.
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Protecting trade marks
Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
The cross and the logo
There are no concessions on the internet, as Thomas Heinrich, founder of bestswiss.ch, discovered in relation to his trade mark.
Thomas Heinrich, Best Swiss Products AG, Bern BE
Sliding with top performance
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG, Sirnach TG
Standing up to free riders
Worldwide success with wooden games - CUBORO boss Sebastian Etter keeps free riders at bay with the help of trade mark protection.
Sebastian Etter, CEO, CUBORO AG, Hasliberg Reuti BE
Ophthalmology with perspectives
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
The Rolls Royce amongst wheelchairs
The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection.
Rainer Küschall, CEO, Küschall AG, Witterswil SO
Aroma – a matter of taste
Trade mark protection for niche providers - Gabriela Manser turns Flauder into a trend drink.
Gabriela Manser, CEO, Mineralquelle Gontenbad AG, Gontenbad AI
For animal health
Pulling no punches - how Prionics, a life science company in Zurich, defends its intellectual property.
Markus Moser, CEO, Prionics AG, Schlieren ZH
News
20.06.2025 | Media release, Law and policy, Copyright, News
Related right for the media: Federal Council approves dispatch on amended Copyright Act
...more
13.06.2025 | Media release, Designs, News
Federal Council approves international Design Law Treaty
...more