How to make the most of your intellectual property

Have you created, developed or invented a name, logo, design, new technical solution, software program or artistic work? Then, of course, you should be the one to reap the benefits of these innovations – not free riders. The following tips will help you to effectively manage your valuable intellectual capital.


1. Consider protecting your innovations and creations as intellectual property (IP).
Industrial property rights, i.e. trade marks, patents and designs as well as copyright, provide the best protection against any possible misuse.


2. Protect your IP at an early stage. This will prevent competitors, for example, from registering your ideas as their intellectual property and thereby limiting your scope for doing business.


3. Ensure that your products or services do not infringe others’ IP rights. In this way, you can avoid receiving a formal warning or your product being taken off the market and having to pay damages.


4. Use publicly accessible information to your advantage. Carrying our searches in trade mark and patent databases can inspire you or help you to determine the novelty of your invention or to monitor the competition.


5. Turn your IP into cash. You can sell trade marks, patents, designs and copyright or give permission to others to use them in exchange for a licence fee.


IP rights are not mandatory – however, effective management of IP certainly is.


Here to help

We would be happy to answer your questions on protecting innovations and creations. You might also be interested in our range of services. For example, you can take a closer look at your invention with an assisted patent search or obtain advice on protecting inventions or software from a patent attorney with a free, 45 minute consultation.

Help for SMEs


Short UBS video (in German) with Felix Addor – How to protect your IP

In this four-and-a-half-minute video, Felix Addor, Deputy Director General of the IPI, introduces you to the basic principles of protecting innovations and creations and  developing an IP strategy.