Trade mark protection

What is protected?Registered signs from misuse by others
How does it become protected?Registration in the trade mark register
Minimum requirements
  • Does not infringe on others’ rights
  • Distinctive
  • Not descriptive
  • Not against public order or public morality
No protection for
  • Simple signs
  • Abbreviations
  • Generic designations
  • Coats of arms
  • etc.
What are the exceptions?When not used as a trade mark
Scope of protectionDefined by the sign and the goods and services classes
Period of protection10 years (indefinitely renewable)
Indications of protection
  • ® = registered trade mark
  • ™ = trade mark
Use optional, wrongful use punishable by law
Application fees (CH)CHF 550
Renewal / maintenance fees (CH)CHF 700 (10 years)
Unique to SwitzerlandInfringement of earlier IP rights not examined for (trade mark search recommended)