Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG, Solothurn SO
State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.
Beat Karrer, Studio Beat Karrer GmbH, Zurich ZH
Start-up Days – 007 gives start-ups a helping hand
21.06.2021 | Patents
DNA data storage innovators Robert Grass and Wendelin Stark receive European Inventor Award 2021
European Inventor Award 2021: Swiss researcher in the final
Swiss Innovation Forum 2020 to be held as an online festival