In the YES Company Programme, young people learn how to run a business. They found a mini-enterprise, which they then manage under real-life conditions for a year. The IPI is a national partner of the company programme. At an early stage in the programme, intellectual property trainer Matthias Käch was invited by a number of schools to explain how important it is to give some thought to intellectual property. “It’s crucial to draw young people’s attention to the fact that they’re not alone in the market,” says Matthias Käch.