Today at the Swiss Federal Institute of Intellectual Property (IPI) in Bern, Senior IP Trainer Matthias Käch is introducing 20 young people to the subject of IP rights. “In these workshops, I teach the basics of intellectual property. The emphasis is on trade marks and copyright as every team has to deal with them,” says the expert. This is the tenth YES workshop this year and Matthias Käch has trained 200 young people so far. At the end of October, the IPI will coach teams in Ticino for the first time.
The workshops are part of the YES Company Programme. In teams, young people run a mini company for one year under real-life conditions. The IPI is one of the national partners. The group that proves to have developed the best knowledge of IP will receive the IP Management Award at the end of May.