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Whether its our Müesli, smartphones or medication – intellectual property is ever-present in our lives. Our blog offers you an insight into the fascinating world of trade marks, patents, designs and copyright.

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12.08.2024 | Anatol Heib

Zuger Kirschtorte: how to protect traditional foods

Zuger Kirschtorte, a popular Swiss cake, is a kind of national monument and is protected as such. For some years now, the name of this speciality has been a protected geographical indication (PGI), as have the names of some other Swiss products. This means that only manufacturers that produce the cake in the canton of Zug and in line with certain criteria can call their cake ‘Zuger Kirschtorte’.

04.07.2023 | Laura Sperisen

Paris, j’aime ta convention !

Walking through the Swiss Federal Institute of Intellectual Property (IPI), you could be forgiven for thinking you’re on a short trip around Europe.…

17.02.2023 | Anatol Heib

“We need to defend ‘Swissness’ abroad too”

The association Swissness Enforcement gives companies abroad a hard time if they unlawfully adorn their products with the Swiss cross. We talked to…

28.06.2019 | Barbara Mögli/David Stärkle

Who actually checks whether something is really Swiss?

The world of consumer goods is full of products advertised with the Swiss cross. But by no means are prod-ucts as Swiss as many customers would like…

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