What should a product contain to be able to labelled "Swiss Made"?
Swiss cross or Swiss coat of arms?
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The "Swissness" legislation strengthens the "Swiss Made" designation and the Swiss cross. It provides clear rules for use of the Swiss indication of source when used for marketing purposes, which in turn contributes to preventing any wrongful use of the "Swiss Made" brand. This ensures the long-term value of the label.
10.09.2025 | Law and policy, Indications of source, Swissness
‘Swissness’ – clear rules on the Swiss brand
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26.08.2025 | Media release, Law and policy, News
IP dialogue to resume between Switzerland and India
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