What should a product contain to be able to labelled "Swiss Made"?
Swiss cross or Swiss coat of arms?
"Swissness" – clear rules for the "Swiss Made" brand
The new "Swissness" legislation strengthens the "Swiss Made" designation and the Swiss cross. It provides clear rules for use of the Swiss indication of source when used for marketing purposes, which in turn contributes to preventing any wrongful use of the "Swiss Made" brand. This ensures the long-term value of the label.
