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When punch cards were used to search for trade marks

In the past, searching for trade marks was very much a manual task, as borne out by the edge-punched cards we found in the IPI archives. Switzerland has had trade mark legislation for 145 years now. During that time, it has been revised several times.

The archived cards had to be retrieved using a special device. Photo: IGE
The archived cards had to be retrieved using a special device. Photo: IGE

The IPI used to have a cleverly devised manual system for finding similar trade marks. Every trade mark that contained an image or logo was recorded on an edge-punched card. This card contained a picture code, for example ‘1.1.1.4’ for a ‘man standing’. There were also holes indicating the applicable goods and services classes. This made it possible to file the cards in groups.

 

Special devices were used to sort the cards. If you wanted to check a new trade mark, you pulled out the cards with the same codes. In the end, you were left with the trade marks whose images might be similar. These cards were individually reviewed, compared and evaluated by staff members.

 

The system was reliable but also very time-consuming. Each new entry or change involved altering, re-punching or replacing cards. The trade mark files needed constant attention.

 

The move to the digital world

When computers were introduced at the IPI, the cards were relegated to the archives, and images were stored electronically. All trade mark images are now available in the online trade mark databases operated by Switzerland and by the World Intellectual Property Organization (WIPO). They’re sorted according to the international ‘Vienna Classification’.

 

As a result, it’s much easier to find a trade mark nowadays than it was 145 years ago. Why not try it out?

 

More information about trade mark protection

Swiss register

 
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