"Swissness" – clear rules for the "Swiss Made brand"

The "Swissness" legislation strengthens the "Swiss Made" designation and the Swiss cross. It provides clear rules for use of the Swiss indication of source when used for marketing purposes, which in turn contributes to preventing any wrongful use of the "Swiss Made" brand. This ensures the long-term value of the label.


How you can use the "Swiss Made brand"

Image: use of Swissness

What should a product contain to be able to labelled "Swiss Made"? 


Swiss cross or Swiss coat of arms?



Fighting wrongful use

Image: Swissness, fight against abuse

Enforcing the "Swiss Made brand"


Defending the "Swiss Made brand"