Our world has never been as connected as it is now, and digitisation is creating an enormous treasure trove of data. The Swiss economy, for example, produces non-personal data such as trade data from the financial sector, tourist attraction directories and data generated by machine tools, which all play a key role in developing innovative goods and services.
Non-personal data is produced in what is known as ‘smart farming’ in agriculture. Intelligent machines ease the load of farmers working in fields and cattle stalls. Milking robots, tractors, silos and automatic feeders are equipped with sensors that collect data and report it back to farmers in real time, who can then use this information to optimise their production themselves.