Trade mark statistics

This page shows figures and information on trade mark applications in Switzerland. To protect a trade mark in Switzerland, an application needs to be submitted to the IPI. The trade mark is then examined and, if successful, it is entered into the Swiss trade mark register Swissreg. For national applications, applying online comes up trumps — 97% of applications to the IPI are submitted via the online application system eTrademark.

  

Trade marks

An unmistakable sign — in 2018, there were 507,100 trade registered in Switzerland.

Trade marks

No other canton submitted more applications to the IPI in 2018. Cantons Vaud and Zug also made it on to the podium.

Trade marks

Stacks of files are a thing of the past in the Trade Mark Division — almost 97% of applications to the IPI are submitted electronically.

  

Trade marks in Switzerland in 2018

 

Figures apply to the period of Jan 1–Dec 31 2018.

 

(1) Trade mark registrations — this figure refers to all trade marks registered in the year 2018. It includes applications from previous years which have since been entered in the register.

  
  

Applications per canton (2018)

  

Most trade mark applications come from the canton of Zurich (16.2%). This is followed by Vaud (7%), Zug (6.8%), Geneva (6.2%), and Bern (6%).

Please note that if there are several applicants from different cantons, the trade mark is counted more than once.

  

The most common classifications of goods and services (2018)

  

The List of Goods and Services shows that most trade marks are registered in Class 35 (advertising, business management). Whoever registers a trade mark must decide which class it should be registered for.

  

The most common types of trade mark (2018)

  

Individual marks are the most commonly used trade mark category (99.6%). Applicants must then choose from the following trade mark types — word marks (56.3%), combined word/figurative marks (39%), figurative marks (4.1%) or other types such as acoustic marks (0.2%).

  
  

Trade marks in annual comparison

National trade marks are applied for and registered with the IPI. In addition, the protection of foreign trade marks can be extended to Switzerland via an international registration with the World Intellectual Property Organization (WIPO).

 

201820172016

National trade mark applications

16,88016,96616,089

National trade mark registrations 1

 

International registrations with

protection extended to Switzerland

14,314

 

14,058

13,972

 

16,065

15,069

 

12,884

National renewals

 

International renewals

11,055

 

12,437

11,324

 

13,459

10,478

 

13,315

Total trade marks registered in Switzerland

507,100

498,600

490,600

  

(1) Trade mark registrations — this figure refers to all trade marks registered in the year 2018. It may include applications from previous years which have since been entered in the register.

  
  
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