To be able to be registered as a PAO or PGI, a denomination must correspond to the definitions in the ordinance on the non-agricultural PAO and PGI register.
Only a purely verbal denomination can be registered as a PAO or PGI. This denomination can be the name of a country, a region or a place (e.g. a town or city). It can also be a traditional name, namely a denomination that although isn't the name of a place, is clearly associated with a defined geographical origin in the mind of the public.
A denomination must be actually used in relation to the products concerned by identifying an essential or exclusive link between the quality, the characteristics or the reputation of the product and its geographical origin.
Note, however, that a generic denomination can't be registered as a PAO or PGI. A generic denomination is understood to be a denomination that although it relates to a place where a product was originally produced or sold, has become a common name that refers to the product in question. The public therefore has no particular expectations as to the geographical origin of such a product.
A PAO or a PGI identifies a special link between the geographical origin and a particular product, whereas an indication of source applies to all products and all services. For the registration of a PAO or PGI, the link between the characteristics of the product and its geographical origin is embodied in the product specification. In the case of several types of products identified by the same denomination, a separate application for registration must be submitted for each of the products individually.
You can send your questions concerning appellations of origin and geographical indications for non-agricultural products by email.
email: aop-igp@ipi .ch
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