The ‘Swiss’ brand is adequately protected
The legal criteria for the long-term protection of ‘Swissness’ are fulfilling their purpose. This has been confirmed in studies commissioned by the Federal Council. They are adding value to the Swiss economy and are also leading to a decrease in cases of ‘Swissness’ misuse, particularly within Switzerland. However, in a report approved on 18 December 2020, the Federal Council sees potential for action in enforcement abroad and in dealing with the exceptions for foodstuffs.
You can find further information in the Federal Council’s media release.