SMEs report
Protecting trade marks
Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
Marketing with a seal of quality
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG, Solothurn SO
Pretty smart
State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.
Beat Karrer, Studio Beat Karrer GmbH, Zurich ZH
Ophthalmology with perspectives
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
News
14.10.2020 | Media release, Patents, Law and policy
An attractive Swiss patent system for SMEs – the consultation procedure on the Patents Act revision has been opened
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30.09.2020 | Event, IPI, Partners and initiatives
Swiss Innovation Forum 2020 to be held as an online festival
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Events
30.09.2020 | Event, IPI, Partners and initiatives
Swiss Innovation Forum 2020 to be held as an online festival
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24.02.2020 | Law and policy, Event, Training
«CAS IP Law»: Course begins in autumn
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