Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
Marketing with a seal of quality
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG, Solothurn SO
State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.
Beat Karrer, Studio Beat Karrer GmbH, Zurich ZH
Ophthalmology with perspectives
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
Speed dating for SMEs – tips for protecting innovation
10.04.2019 | Event
The IPI at the Exhibition of Inventions in Geneva from 10 to 14 April 2019 - why not stop by and see us?
Info event on using strategic patent analyses on 11.4.2018 in Zurich