Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
Marketing with a seal of quality
Guaranteed energy efficiency: how Aarplan Architekten AG put the 'Minergie' mark to use.
Ronald Huber, Aarplan Architekten AG, Solothurn SO
State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.
Beat Karrer, Studio Beat Karrer GmbH, Zurich ZH
Ophthalmology with perspectives
IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.
Michael Mrochen, CEO, Iroc AG, Zurich ZH
01.01.2021 | Law and policy
The sic! journal in partnership with the Helbing Lichtenhahn Verlag from 2021
The ‘Swiss’ brand is adequately protected
A new record – more than one thousand inventions under the microscope eading
11.12.2020 | Law and policy
Indonesia removes local manufacturing requirement from its patent law
Swiss Innovation Forum 2020 to be held as an online festival
08.11.2019 | Event
Symposium on Creative Approaches to Improving Access to Medicines Globally