Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.
State-certified creativity - the renowned Zurich industrial designer Beat Karrer is a regular customer at the IPI.
Beat Karrer, Studio Beat Karrer GmbH, Zurich ZH
Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.
Heinz Schmidhauser, CEO, EKU AG, Sirnach TG
Exclusivity and protection against imitators - the Appenzeller Thomas Sutter focuses on design protection with his new chair and table models.
Thomas Sutter, CEO, Thomas Sutter AG, Appenzell AI
World IP Day – how SMEs reliably bring their ideas to market
United against ‘Swissness’ misuse – the IPI and Swiss exporters are working together
IPI Director General becomes delegate in the Administrative Council of the European Patent Organisation
Swiss Innovation Forum 2020 to be held as an online festival